The Peppy Kids Club brand movie is complete!The official website has also been renewed with a new visual.

The children’s English conversation class Peppy Kids Club (language/overseas business) has recently rebranded with the new concept of “Peppy’s English is your lifelong friend who will give you magic.” Along with the rebranding, we created a new key visual and brand movie for Peppy Kids Club (commonly known as Peppy). This time I will introduce the production process.

New key visual shooting

　On an auspicious day in December 2023, the key visual was shot at Yokohama Minato Mirai. Participating in the photo shoot were child actors and models Himari Ishikawa and Kizuru Ogura (both from JUNES).　Guidance staff also participated as filming support. We gave trial lessons to child models on set, and through the lessons we brought out the children’s natural smiles. The key visuals taken will be used on the official website and posters. The official website has already been renewed, so please take a look.Peppy Kids Club Official Website　https://www.peppy-kids.com

Brand movie production

　We created a brand movie to commemorate Peppy’s 30th anniversary. The illustrations are by Annabelle Buxton from France, and the narration is by Peppy staff. We created a story about the feelings of children who attended Peppy.

Brand Movie_Friend Edition　https://youtu.be/RBIbacaXCPU

　The narrator for the brand movie was selected through internal recruitment. Among many applications, Nao Hiramatsu (sales staff) was selected. With her unique voice, she perfectly represented the feelings of the children who attend Peppy. We interviewed Mr. Hiramatsu immediately after recording the narration.

Narrator Interview: Nao Hiramatsu (Sales Department/New graduate joining in 2023)

What made you apply to become a narrator? Please tell me how you felt when you were selected.-Since it was an open recruitment system and everyone had a chance, I decided to take the opportunity to apply and took on the challenge. Then, unexpectedly, I was selected… I was really surprised and wondered if I could do it. I felt uneasy. To be honest, I didn’t really feel that I had been chosen, but when I got on the Shinkansen this morning (Mr. Hiramatsu lives in Gifu Prefecture and moved to Tokyo to record the narrator), I finally felt that I was the narrator. However, even now that the recording is finished, I’m still skeptical, wondering if the work will actually include my voice (lol).

Mr. Hiramatsu’s narration will be used as a commercial, which will be aired in the future. Please tell me how you feel.-It ‘s really amazing that your voice becomes part of a work that expresses Peppy. The scale is large and scary, but on the other hand it’s exciting. I’m happy to be able to help spread the word about Peppy. In the future, if the number of customers who say they have seen Peppy’s commercials increases, and if I can actually meet such people during my sales activities, I think this feeling will deepen even more. I’m looking forward to that now.